According to Mintel (research analysts) 2008 is not going to be the year for the environment. Only 1 in 3 UK adults will try to increase their recycling levels and only 1 in 10 will reduce the number of times they use their cars.
This a stark contrast to the almost 3 in 5 people who are planning to exercise more this year and the 56% who are planing to eat healthier. Getting one’s finances in shape also came out a higher priority than the environment.
These may be noble sentiments, in light of rising obesity levels and the recent credit crunch, but when it comes to dealing with the environment I can’t help but think people are sticking their heads in the sand. How can little old me make a difference, so I won’t bother. Maybe they are simply overwhelmed by all the info out there! Maybe there’s too much information out there, or maybe people have just forgotten that all you really have to do is reduce your consumption and your waste.
Of course there could just be too much focus on the environment. How about the simple premise that following some of the ideas I and others have given could just simply SAVE YOU MONEY, with a nice side effect of helping the environment.
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Tags: mintel, research, environment, money saving, green, eco